http://www.icid.ncku.edu.tw/en
http://www.icid.ncku.edu.tw/wp-content/themes/beanincave
Education
  • PhD in Marketing, City University of New York, Baruch College, USA (2007)
  • MBA, University of Illinois, Urbana-Champaign, USA (1993)
  • BS in Zoology, National Taiwan University (1987)
Experience
  • Assistant Professor of Marketing, 2017 until now, Institute of Creative Industries Design, College of Planning and Design,National Cheng Kung University, Tainan, Taiwan.
  • Assistant Professor of Marketing, 2013 - 2017, Institute of International Management, College of Management,National Cheng Kung University, Tainan, Taiwan.
  • Assistant Professor of Marketing, 2008 - 2013, Eastern Michigan University, Ypsilanti, MI, USA.
  • Assistant Professor of Marketing, 2006 - 2008, University of Wisconsin, Eau Claire, WI, USA.
  • Adjunct Professor of Marketing, 2000 - 2006, Baruch College, Zicklin School of Business, City University of New York, New York, USA.
  • Adjunct Professor, 2001-2006, Queens College, City University of New York, USA.
  • Adjunct Professor, 2001-2006, Pace University, Lubin School of Business, New York, USA.
  • Adjunct Professor, 2001-2006, Long Island University, Brooklyn Campus, New York, USA.
Expertise
  • 文化在品牌策略與公共政策的應用 Cultural Perspective in Branding Strategy and Public Policy
  • 文化與消費 Culture and Consumption
Publications
  • + Publications

    Faye J. Kao (2013), “An Exploratory Study on Collective Nostalgia”, in Advances in Consumer Research, Vol. 40, Ed. Zeynep Gurhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, 514-518.

    Faye J. Kao & Kuo Lane Chen (2012), “The Impact of Video-Clip Instructions on Understanding Customer Relationship Management (CRM) Software,” Journal of Integrated Enterprise Systems (JIES), Vol. 1, No(1), 34-51.

    Bruce Lo & Faye J. Kao (2008), “Variation in Country-based Ranking Lists among Consumer’s Choices of Top E-commerce Websites: Implications for International E-Marketing”, International Journal of Business and information, Vol. 3 (1), 1-26.

    Jufei Kao (2004), “Foreign Product Competence and Its Application in Cross-Cultural Advertising”, (long abstract) Yoshida Hideo Memorial Foundation Research Monograph, Vol. 37, 187-210. (Full manuscript is also available from the library of Yoshida Hideo Memorial Foundation, Tokyo, Japan.)

    Jufei Kao (2004), “Is It a Foreign Product? A Scale to Classify Products in an Era of Globalization”, in Advances in Consumer Research, Vol. 31, Ed. Barbara E. Kahn & Mary Frances Luce, Association for Consumer Research, 674-682.

    Jufei Kao (2003), “In Search of a Broadened Paradigm for Cross-Cultural Study: the Influence of Bicultural Competence on Bicultural Chinese Consumption”, in Asian Pacific Advances in Consumer Research, Vol. 5, Ed. Mary C. Gilly, Joan Meyers-Levy, Association for Consumer Research, 238-244.

  • + Conference Presentations

    Thuy, M., Kao, F. J., Taiwan Institute of Marketing Science, the 13th Annual Conference 台灣行銷科學學會第十三屆年度學術研討會, ” Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case,” Taiwan Institute of Marketing Science, December 3, 2016, Taipei, Taiwan.

    Wang, C. H., Kao, F. J., “Design Concept as a Positioning Strategy through Creating Authenticity and Aesthetic Values,” 2016 Summer AMA Conference, August 5, 2016, American Marketing Association, Atlanta, GA, USA.

    Purwanti, N. D., Kao, F. J., “Authenticity Dimension in The Creative City Culture Development,” 2016 Marketing and Public Policy Conference, June 24, 2016, American Marketing Association, San Luis Obispo, CA, USA.

    Kao, F. J., Kung, C. Y., “SabaFish: A Cultural Branding Strategy Case,” 2015 NCKU Case Center Symposium, May 26, 2015, 成大個案發表會, National Cheng Kung University, Tainan, Taiwan.

    Faye J. Kao, “An Exploratory Study on Collective Nostalgia”, 2012 Association for Consumer Research, North American Conference, October 4-7, 2012, Vancouver, Canada.

    Faye J. Kao, “The Nostalgic Cosmopolitan: A Segmentation Study for Promoting Local Cultural Heritage”, the International Academy of Business and Public Administration Disciplines (IABPAD) Conference, August 1-5, 2012, Honolulu, Hawaii, USA.

    Faye J. Kao, Dohoon Kwon, “Going Green: Green Consumer Segmentation and Green Co-Branding Evaluation”, The 21st International Conference on the Pacific Rim Management, July 8-12, 2011, Tainan, Taiwan.

    Faye J. Kao, Nobuhide Zushi, Akira Adachi, and Yung-Chien Lou, ““West Sampling and East Immersing”: The Antecedents of Involvement of Analytic-Holistic Thinkers”, The 14th Cross-Cultural Research Conference, December 13-16, 2009, Puerto Vallarta, Mexico.

    Faye J. Kao, “Consumer Cosmopolitan and Acculturative Motivations: An Executive Function Aspect of Ethnic Identity”, AMS Cultural Perspectives in Marketing Conference, January 16-19, 2008, New Orleans, USA.

    Jufei Kao, “Is It a Foreign Cultural Product? A Scale to Classify Products in An Era of Globalization”, Association for Consumer Research North American Conference, October 9-12, 2003, Toronto, Canada.

    Jufei Kao, “In Search of a Broadened Paradigm for Cross-Cultural Study: the Influence of Bicultural Competence on Bicultural Chinese Consumption”, Association for Consumer Research Asian-Pacific Conference, May 16-18, 2002, Beijing, China.

  • + Awards

    Distinguished Paper, New Southbound Strategy Category, 2017 TSC Thesis Symposium 崇越論文大賞新南向類優良論文, for advising 吳琪亞Kezia Sarah Abednego’s master thesis “The Asian Lifestyle Cosmopolitanism: An Exploratory Study of the Creative Class of Indonesian Millennials in Taiwan.”

    Award for Fine Work in the EMBA Category, 2017 Fubon Life Management Master Thesis Award,富邦人壽碩士論文獎EMBA類佳作, for advising丁嘉哲Jia Che Ding’s master thesis “The Effect of Contagion vs. Narrative Transportation in Online C2C Second Hand Market Context.”

    Distinguished Paper, EMBA Category, 2017 TSC Thesis Symposium崇越論文大賞EMBA類優良論文, for advising 丁嘉哲 Jia Che Ding’s master thesis “The Effect of Contagion vs. Narrative Transportation in Online C2C Second Hand Market Context.”

    Distinguished Paper, EMBA Category, 2017 TSC Thesis Symposium崇越論文大賞EMBA類優良論文, for advising 徐鵬翔Donny Hsu’s master thesis “From Simple to Compound: How Firm’s Relationship Influences Brand Evaluation in Smartphone Market.”

    Friendly Country Foreign Student Award, 2016 TSC Thesis Symposium崇越論文大賞友邦留學生特別獎, for advising 陳春蓬Cherdpong Nobsathian’s master thesis “When Tourist Commodity Becomes Souvenirs: How Indexicality and Iconicity Influence Souvenir Authenticity and Preference.”

    Excellent Award, Marketing Category, 2016 TSC Thesis Symposium崇越論文大賞行銷類優等論文獎, for advising 王俊憲Chun-Hsien Wang’s master thesis “How Brand Design Concepts Affect Authenticity and Aesthetic Perception: The Strategic Branding Implications from 琉璃工房 (Liuli-Gong-Fang) and 法藍瓷 (Franz).”

    Award for Fine Work in the Category of Marketing Management, 2016 Fubon Life Management Master Thesis Award,富邦人壽碩士論文行銷管理類獎佳作, for advising 王俊憲 Chun-Hsien Wang’s master thesis “How Brand Design Concepts Affect Authenticity and Aesthetic Perception: The Strategic Branding Implications from 琉璃工房 (Liuli-Gong-Fang) and 法藍瓷 (Franz).”

    Kao, Jufei, The 2nd Yoshida Hideo Research Award (Doctoral Student Category), Yoshida Hideo Memorial Foundation, Tokyo, Japan, 2004, “Foreign Product Competence and Its Application in Cross-Cultural Advertising.”