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AchievementCourse Highlights

Cultural and Creative Design Business Model for New Entrepreneurs

Author|Assistant Professor Chia-Han Yang

Date: 2018.01

During the month of January 2018, ICID invited innovative entrepreneurs such as QIZHI(噐質), Paper Talk(紙曰) and 653studio who based in Tainan to create a new business model course in the field of innovation and entrepreneurship in the course “Innovation Management”. The founders of the three companies visited C-Hub of Cheng Kung University to issue questions for three groups of students. The students conducted research and market research for three weeks after the workshop. Finally, they used strategy maps and value proposition maps, business model blueprints, storytelling maps, gamification design frameworks and other curriculum tools, and cooperate with the founders to create the next phase of the strategy positioning process recommendations.